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Juventude e práticas coletivas na Internet

Juventude e práticas coletivas na Internet

Adrien Ottavino

68,22 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786209549038
68,22 €
IVA incluido
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A Internet, as redes sociais digitais e, de forma mais geral, as tecnologias da informação e comunicação (TIC) desenvolveram-se e espalharam-se pelo panorama internacional, seja ao nível dos estudos, da produção ou do consumo. A Internet como tema está a desenvolver-se tanto do ponto de vista da investigação como da prática do marketing, uma vez que cada vez mais estudos se debruçam sobre a questão das mudanças que a Internet induz no quotidiano; cada vez mais empresas procuram também utilizá-la como alavanca estratégica, com mais ou menos sucesso.

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