Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual (133)

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • A Comedic Guide to Money
    Colin Ryan
    Your ability to manage your money directly affects your ability to build the life you want.Reading this introductory book on personal finance will teach you the skills that have changed not only my life, but the lives of hundreds of thousands of people over the course of my career.To keep it enjoyable even to those of us who would not be interested in reading a finance book, I’...
    Disponible

    15,95 €

  • Mujer Bimbare
    Alba Santamarina
    Vibrante, inspirador e icónico.¿Qué más es posible?Esta es la pregunta que toda lectora tendrá al sumergirse en la valiente historia de lo que es convertirse en una Mujer Bimbare.Al viajar por estas páginas, no solo encontrarás los éxitos de una empresaria soberana y resiliente, sino también sus momentos más íntimos y vulnerables que han marcado su personalidad y la de sumarca ...
    Disponible

    20,75 €

  • Homo Falsus
    Gerardo Rovner / Pablo Mira / Pablo Mira
    Existe un mandamiento divino que advierte expresamente… “no mentirás”. Quizás este no sea el peor pecado de la economía, pero Mira y Rovner demuestran que tiene un rol nada trivial en el sistema capitalista. Homo Falsus hace todo lo posible para convencer al lector de que en la práctica el Homo œconomicus miente, falsea y disimula, y que más que meras tentaciones, estas actitud...
    Disponible

    15,08 €

  • The Guiding Purpose Strategy
    Markus Kramer
    Purpose is the Know-Why. And in today’s day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose is more than just possessing knowledge. It represents the intellectual essence of your raison d’être.The Guiding Purpose Strategy is a stimulating deep-dive into the transformational power of Purpose. Looking through the lens of contemporar...
    Disponible

    16,96 €

  • Reopen with Confidence
    Merril Gilbert / Rhiannon Woo
    For the vast majority of operators there are a variety of downloadable guidelines from the CDC and individual states providing basic and broad directives for public safety. This book goes deeper with step-by-step details to make the process more effective for employees and customers to build a higher level of trust and confidence in your business practices.  Providing a safe en...
    Disponible

    42,19 €

  • Sneaker Resale and Retail in the New Normal
    MFA Christopher D. Burns / MFA Christopher DBurns
    The Sneaker Industry can be compared to the dot com boom of the 90s. Investments are ringing up for footwear companies like Greats Brand. On the tech side, money is pouring into e-commerce sites like GOAT and StockX. Shops originally built on the consignment model, like Stadium Goods, are being funded by fashion houses, and sneaker based websites have evolved into media compani...
    Disponible

    17,49 €

  • Rapid Idea Generation
    Peter Hollins
    How to systematically engineer creativity from nothing and unleash your inner ingenuity.Creative thinking is surrounded by so much mystique and myth. It’s time to cut through the static and learn how to become an idea-generating machine.Spark your imagination, improve your thinking, and solve problems.Rapid Idea Generation will take you inside the mind of Leonardo da Vinci, fam...
    Disponible

    19,06 €

  • Leveraging Consumer Behavior and Psychology in the Digital Economy
    ...
    Disponible

    216,12 €

  • Keep Your Customers
    Ali Cudby
    Keep Your Customers combines leadership, strategies, and tactics to help companies keep and grow their customers by delivering actionable expertise. ...
    Disponible

    15,70 €

  • Let Me Speak to the Manager!
    Daniel M. Boland / Daniel MBoland
    Once your customer asks to speak to the manager, your business is on the line and your reputation is at risk. If you do not handle the situation sensitively, it’s all downhill from there. Let Me Speak to the Manager! teaches how to keep customers from reaching the point of total frustration.Dr. Boland presents an in-depth explanation of how a manager’s influence and leadership ...
    Disponible

    12,54 €

  • Digital Minds
    WSI World
    In today’s marketing world, it isn’t a question of whether you’re doing digital marketing; it’s a question of whether you’re doing it better than your competitors! Over the years, digital marketing has become more and more complex and competitive. If you want to generate more leads and sales, expand your brand awareness, and build a loyal customer base, average digital marketin...
    Disponible

    29,26 €

  • Deciphering Markets and Money
    Jukka Gronow
    During the last two decades, economic sociology has experienced a remarkable revival and has become one of the most innovative fields of sociological research. Shifts in economic policy worldwide have led to the increasing interest in the sociological analysis of economic phenomena and institutions by challenging traditional research questions and demonstrating the limits and p...
    Disponible

    37,13 €

  • Credit and Debt in an Unequal Society
    Jürgen Schraten
    South Africa was one of the first countries in the Global South that established a financialized consumer credit market. This market consolidates rather than alleviates the extreme social inequality within a country. This book investigates the political reasons for adopting an allegedly self-regulating market despite its disastrous effects and identifies the colonialist ideas...
    Disponible

    150,05 €

  • I GIVE YOU CREDIT
    Carlos Ariel Then / Carlos Ariel Then
    In this book, "I Give You Credit". I go through the steps of repairing your own credit while providing you with the knowledge, letter templates and tips that will help you get all the credit you deserve! You see, in this game called life. Cash is King, but Credit is Queen.. When you realize that the Queen can make a lot more moves on the playing field than the King. You start u...
    Disponible

    25,66 €

  • Blogging para obtener Ganancias En 2020
    PABLO AVITIA
    'Aquí un extracto de “Blogging para obtener Ganancias En 2020” En la era de la híper conectividad poder desarrollar métodos de trabajo que ayude a lograr la libertad en varias direcciones, (financiera, de tiempo, etc.) una de las estrategias que está en la mira de muchos es lograr usar la herramienta por excelencia de hoy en día para llegar a este cometido. Es que el mundo web ...
    Disponible

    16,15 €

  • Secretos SEO para el 2020
    PABLO AVITIA
    'Aquí un extracto de “Secretos SEO para el 2020” El SEO es clave en las estrategias que se implementan para lograr posicionarse en línea. Cada acción que se pone en marcha aumenta las probabilidades de tener más visibilidad en el sitio web, logrando mantenerlo más alto que la competencia. Así aumenta la visibilidad, el tráfico, la tasa de conversión y el retorno de inversión. A...
    Disponible

    16,12 €

  • Maestría en ingresos pasivos 2020
    PABLO AVITIA
    'Aquí un extracto de “Maestría en ingresos pasivos 2020” ¿Estás animado a empezar a buscar los ingresos pasivos? Ya ves que aunque es un camino que logra una buena libertad financiera, el iniciarlo implica que tienes que trabajar un poco, pero es como todo, se comienza dando los primeros pasos y posteriormente poco a poco vas creciendo. Pero lo bueno es que el esfuerzo dejará l...
    Disponible

    16,15 €

  • Los secretos del Marketing en Redes Sociales 2020
    PABLO AVITIA
    Aquí un extracto de “Los secretos del Marketing en Redes Sociales 2020”Hacer Social Media es un término que ha cobrado relevancia en los últimos tiempos. Es el uso correcto de las redes sociales, aunque cuidado, Social Media Manager no es lo mismo que Community Manager y es de los primeros puntos que se aclaran iniciando este trabajo.El concepto de usar redes sociales no es sol...
    Disponible

    16,02 €

  • Ingresos Pasivos con Inversión Inmobiliaria En 2020
    PABLO AVITIA
    Aquí un extracto de “Ingresos Pasivos con Inversión Inmobiliaria En 2020”Mientras más avanza el siglo XXI no adentramos cada vez con más velocidad en la era en que el ser humano se plantea con mayor ahínco la idea de progreso, la idea de salir de la zona de confort y perfilarse como un gran empresario, esto es una cualidad maravillosa que nos ofrece esta era en particular, sin ...
    Disponible

    16,05 €

  • Maestría en ingresos pasivos 2020
    PABLO AVITIA
    Aquí un extracto de “Maestría en ingresos pasivos 2020” ¿Estás animado a empezar a buscar los ingresos pasivos? Ya ves que aunque es un camino que logra una buena libertad financiera, el iniciarlo implica que tienes que trabajar un poco, pero es como todo, se comienza dando los primeros pasos y posteriormente poco a poco vas creciendo.Pero lo bueno es que el esfuerzo dejará los...
    Disponible

    15,92 €

  • Secretos SEO para el 2020
    PABLO AVITIA
    Aquí un extracto de “Secretos SEO para el 2020” El SEO es clave en las estrategias que se implementan para lograr posicionarse en línea.Cada acción que se pone en marcha aumenta las probabilidades de tener más visibilidad en el sitio web, logrando mantenerlo más alto que la competencia. Así aumenta la visibilidad, el tráfico, la tasa de conversión y el retorno de inversión.A la...
    Disponible

    16,08 €

  • Blogging para obtener Ganancias En 2020
    PABLO AVITIA
    Aquí un extracto de “Blogging para obtener Ganancias En 2020”  En la era de la híper conectividad poder desarrollar métodos de trabajo que ayude a lograr la libertad en varias direcciones, (financiera, de tiempo, etc.) una de las estrategias que está en la mira de muchos es lograr usar la herramienta por excelencia de hoy en día para llegar a este cometido. Es que el mundo web ...
    Disponible

    14,62 €

  • More Than Just Weather And Music
    Bradley Metrock
    Everyone's got an Alexa-enabled device, whether an Echo in the living room, an Echo Show in the kitchen, or an Echo Auto in the car. But not everyone knows there's a whole lot more you can do with Alexa than just ask for the weather, or to play your favorite music. More Than Just Weather And Music: 200 Ways To Use Alexa, the new book by Bradley Metrock, host of #1 tech ...
    Disponible

    50,50 €

  • Loyalty and Sacrifice
    Kalé Raghu
    For over 200 years loyalty programs have hovered around enticing customers to come back for more.This book is a departure from what we have known and adhered to for the past 200 yearsIt provides a new framework with four axioms of loyalty and four L&S Principles supported by over 30 true accounts. A new concept of Latency Factors, based on cognitive bias and mental patterns, th...
    Disponible

    16,07 €

  • Intuitive Marketing
    Stephen Genco
    Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as “patsies.”Traditional marketing assumes its purpose is persuasion: it must grab people’s attention, get them to change their minds, and convince them to do what they didn’t know they wanted to do. Marketers compete every day to dev...
    Disponible

    27,32 €

  • Exactly What to Say
    Chris Smith / Jimmy Mackin / Phil M Jones
    The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey. Therein the opportunity lies.In Exactly What To Say for Real Estate Agents, Phil M. Jones, Chri...
    Disponible

    17,48 €

  • Marketing
    Robert S Parker
    Is there a foolproof way to get more customers, make more sales and skyrocket your business to success?This guide is designed to help anyone selling products or services achieve all of the above by applying time tested productivity strategies and techniques that are proven to work.As anyone in business knows, strategic marketing critical to achieving long-term success. Having a...
    Disponible

    16,21 €

  • Razões pelas quais fui descartado
    Jo M. Sekimonyo / Jo MSekimonyo / Ellen Cristina Bussaglia da Silva
    Estava cansado das palhaçadas dos guardiões do capitalismo, irritado com a incapacidade dos que se chamam a reencarnação de Karl Marx e exausto de esperar por um super-herói. Escrevi este livro para despertar a consciência do público em geral e lançar um pensamento que provoca soluções para a dureza sócio-econômica global. Histórias sobre desigualdade são contadas o tempo todo....
    Disponible

    12,81 €

  • Speed Reading
    Peter Newport
    Learn The Best Speed Reading Techniques Super Fast! Do You Want to Greatly Improve Your Reading Speed? Do You Want to Do It Without a Loss in Comprehension? And Do You Want to Learn How to Do It In Less Than 24 Hours? Well, let me introduce you to Speed Reading for Beginners… A do it yourself method for increasing your reading speed without a loss in comprehension. With th...
    Disponible

    14,49 €

  • Budget Dinner Cookbook (2nd Edition)
    Olivia Rogers
    Always have an affordable dinner recipe ready to cook for your family (that they will actually love to eat)! What if you could have a stack of affordable dinner recipes in your hands, so you can purchase all your ingredients in one go at the supermarket? Imagine your family absolutely loving a dinner that you conveniently cooked, while you're also saving money! Multi-time b...
    Disponible

    10,97 €


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