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Relações públicas parlamentares e redes sociais

Relações públicas parlamentares e redes sociais

Chantal Schwindenhammer

66,73 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Sociedad y cultura: general
ISBN:
9786209541704
66,73 €
IVA incluido
Disponible
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Sobre IBD

A comunicação continua a desempenhar um papel importante na política, mesmo na era digital, e está a expandir-se ainda mais com o surgimento das redes sociais. Este livro aborda um estudo bibliográfico sobre o trabalho de relações públicas dos parlamentos nas redes sociais e os possíveis resultados disso. Ele analisa em que medida os parlamentos, partidos e deputados atuam nas redes sociais e se eles apenas se apresentam lá ou buscam interação. Além disso, são utilizados estudos sobre a comunicação política dos cidadãos para mostrar se a comunicação orientada para o diálogo entre a política e os cidadãos nas redes sociais é eficaz. A relação potencial entre confiança e comunicação política online, bem como os riscos dessa comunicação, também são discutidos.

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