Rafiq van Leunen
In a world where decisions are made before we even realise we’re making them, a new form of marketing is taking over one that bypasses conscious thought and speaks directly to your brain s primal circuits. This eye-opening book explores the science and strategy of neurobranding the cutting-edge intersection of cognitive psychology and branding, AI in marketing, and subconscious marketing.Drawing on insights from brain-based consumer behaviour, this book exposes how companies are using biometric advertising, emotional AI, and predictive marketing technology to shape your choices in real time. From eye-tracking and facial recognition to scent-driven persuasion and digital mood detection, it reveals how marketing is no longer about selling products but about manipulating perception before awareness even kicks in.Whether you’re a marketer, entrepreneur, strategist, technologist, or simply a curious consumer, this book is your essential guide to understanding and navigating the evolving attention economy. You ll learn how marketing manipulation works at the neural level, why traditional marketing tactics are being replaced by AI-driven influence systems, and what you can do to stay aware and in control of your decisions.Through compelling research, real-world examples, and actionable insights, this book offers a rare glimpse into the psychological warfare unfolding behind every swipe, scroll, and click. It arms readers with the knowledge to see through the illusion of choice and empowers them to engage with brands and technology more consciously.If you’re ready to explore the future of influence, decode the mechanics of modern persuasion, and understand how your brain is the new battleground for attention, this is your blueprint.
