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Cross-Cultural Fashion Marketing

Cross-Cultural Fashion Marketing

Satyendra Singh

98,29 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Investigación de mercado
ISBN:
9781032616711
98,29 €
IVA incluido
Disponible
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This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fashion marketing and management, cross cultural management and consumer culture.

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