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Cómo construir el valor de tu marca

Cómo construir el valor de tu marca

Susana Oliva Sánchez

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Editorial:
Lid Editorial
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786078704934
28,60 €
IVA incluido
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Sobre IBD

La autora actualiza los principios básicos del marketing para permitirnos triunfar en el mundo incierto de hoy y ante una nueva generación de consumidores. Para ello, propone un modelo de marketing que permite construir marcas icónicas partiendo del poder de las narrativas culturales y ejerciendo un liderazgo cultural que conecte con esos nuevos consumidores y genere una demanda real.

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