Rob Cuesta
This book will get you high end clients - fast! In his last book, Premium! How Experts Just Like You Are Charging Premium Rates For What They Know And You Can Too!, five-time best-selling author Rob Cuesta tackled how to raise the perceived value of your services and products so that you can charge more. In Authority! he turns his attention on how to get yourself in front of the kind of clients who will be willing to pay those premium prices by using one of the most powerful positioning tools in the marketer's library, an authority book. If you are a 'professional expert' - a consultant, adviser, coach, accountant, lawyer, medical practitioner or in any other field where your income relies on your advice, your experience and your expertise - you are about to learn how you could be approaching potential new clients as a published author and expert in your field in as little as 45 days. Rob explains not only how to get what you know out of your head and into a book, but also how to get that book past your client's gatekeepers and into the hands of the person who needs to be reading it. Whether you think you can write or not, Rob will help you overcome every block that may have been holding you back, and helps you create the ultimate professional legacy: your thoughts in printed form.
