Advocacy That Works

How do you cut through complexity and truly shape policy in Asia? Advocacy That Works holds the answer. In this practical and powerful guide, Dr. Pushpanathan Sundram shows how businesses, policymakers, and professionals can move beyond theory to achieve real influence in one of the world’s most dynamic regions.Packed with insights from decades inside ASEAN and across Asia, the book reveals what really works-how to build coalitions that last, frame issues that resonate, and engage stakeholders in ways that deliver results. It combines tested strategies with real-world cases, giving readers not just ideas but actionable tools they can apply immediately.Whether you are navigating government regulations, seeking to shape industry standards, or leading advocacy campaigns, this book gives you the clarity and confidence to make an impact. Written in an engaging, accessible style, it speaks directly to leaders, executives, and professionals who want to influence outcomes, protect their interests, and drive meaningful change.About the AuthorDr. Pushpanathan Sundram is the CEO of PublicPolicyAsia Advisors and a former Deputy Secretary-General of ASEAN. With more than 30 years of experience at the intersection of policy, trade, and business, he has advised governments and multinationals, led negotiations, and managed crises at the highest levels. His insider perspective and practical approach make this book an indispensable guide for anyone serious about mastering advocacy in Asia.